The watch broker who'll show you where to buy it cheaper than from him.
Tell me the reference you're after. Within 24 hours I'll send you every place it exists online, what I believe it's actually trading at, and what I can deliver it for. Free — even if you never buy a thing from me.
One reference · Delivered in 24 hours · No cost, no obligation, no list
You've got three quotes on the same reference.
They're twenty-two thousand dollars apart.
One dealer tells you the market has moved. One tells you he's doing you a favor. The third won't put a number in writing until you call him.
And you have no way — none — of knowing which one is telling you the truth.
So you do what everyone does. You open twelve tabs. You check the charts. You ask the one guy in your group chat who seems to know. You collect four opinions and zero answers.
Then you pick one. You send the wire.
And you spend the next two years not quite sure whether you did well.
That's the part nobody talks about.
Not the money. You can absorb the money.
It's that you never find out.
This isn't a you problem.
You're not bad at research. You're not naive. You run a business — you do diligence on things far more complicated than a wristwatch.
You're operating in a market built, deliberately, so the part that matters stays out of your view.
Let me show you exactly how it works.
Every number you can see is an ask.
Chrono24 shows asks. The forums show asks. Your dealer's quote is an ask.
An ask is what somebody hopes to get. It is not what the watch sold for.
There is no amount of Googling that fixes this. You cannot get there from the outside. That isn't a failure of effort — it's the structure.
What I think a broker should be paid for
Access and execution.
Not your blind spot.
If I'm making money because you can't see the market, I'm not a broker. I'm a toll booth with a nice website.
So I stopped arguing about it and started showing people the market instead. The whole thing. Before they owe me anything.
The Open Board Report
You send me one reference. I send you the board — every place that watch currently exists, laid out flat.
That last line is the whole report, really. The prices are just data, and data is free if you have a weekend to burn. What you're actually short of is somebody who has handled these transactions and can tell you which cheap listing is a bargain and which one is a lesson.
Why I give this away
Two honest reasons.
The first is that it's the only way to prove what I'm telling you. Anyone can put trusted and transparent on a homepage. Those words cost nothing and everyone has already used them. A document that maps the entire market — including the sellers who undercut me — is not something I could produce if I were working the other way. The report is the proof.
The second reason is simpler. A good share of the people I build these for come back and transact with me. Not because the report pushed them to. Because after they've seen the whole board, and seen that I showed it to them straight, the decision about who to work with tends to make itself.
If you're in the other group — you take the report, you buy elsewhere, you save two thousand dollars — that's a fine outcome. You'll know exactly what you bought and exactly what you took on. That was the point.
Tell me the reference.
You're going to buy this watch eventually. That part's decided — you've been looking too long for it not to happen.
The only open question is whether you buy it knowing what it's worth, or buy it hoping.
I can close that question for you by tomorrow, and it costs you nothing to find out.
Prefer to talk? (619) 737-3572 — answered within the hour, seven days a week.
P.S.
If you take one thing from this page and never contact me, take this: the price on the listing is what someone hopes to get. Before you send a wire, find out how long that hope has been sitting there. It's the fastest way to tell a fair price from a fantasy, and it takes about four minutes.
P.P.S.
The report includes the sellers who beat my number. I've been asked more than once why I'd do that. The answer is that I'd rather you buy the right watch somewhere else and call me for the next one, than buy the wrong one from me and never call again. This business runs on the second watch, not the first.